To ask the Minister of Enterprise, Trade and Investment what plans she has to attract tourists from North America in light of the global economic downturn.

Tourism Ireland has significantly increased its online presence in North America, working closely with prominent intermediaries e.g. travel and lifestyle sites, carriers and major travel partners like Amex. Their 2008 autumn programme in North America includes attendance at key consumer promotions such as the Stone Mountain Highland Games and the Stars of the South conference, running direct mail campaigns and organising trade workshops.

The current dollar/sterling exchange rate provides an opportunity to encourage more tourists from North America, but this opportunity must be weighed against low consumer confidence globally. This may have a detrimental impact on the willingness of potential tourists to spend their money.

Nevertheless, I believe that a combination of the clear strategic direction currently adopted by Tourism Ireland and a continuation of the tactical flexibility displayed this year will serve Northern Ireland well.